Unboxing
Full disclosure… my guest Monica McKitterick is a Duke graduate which, as you know, gives me every reason to not like her right out of the gate.
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But sometimes life sends you something unexpected… like a box on your doorstep you didn’t order. Didn’t ask for. Maybe weren’t even sure you wanted.
And the real question becomes: Do you open it… or leave it sitting there?
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Together, we peel back self-doubt, loneliness, heartbreak, and the pressure to look successful on the outside while quietly wrestling on the inside.
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From building a multi-million-dollar Direct Primary Care clinic to appearing on The Blox Season 18, Monica knows the grind and the danger of chasing success for the wrong reasons.
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👉 “Someone’s opinion of you is none of your business.”
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Real talk. Real growth. Real unboxing.
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(And yes… somehow a Duke grad still made it into the Shoe Shack 😄👟)
🎙 UNBOXING
🧩 SEASON THEME: WHO’S THERE?
This season explores the moments when life comes knocking, sometimes loud, sometimes quiet, and asks what we’re willing to open… and what we’d rather keep sealed. Who’s There? is about answering the door to truth, growth, and the unexpected.
👣 GUEST INTRODUCTION
What happens when success looks perfect on the outside… but the real work is happening beneath the surface?
This week, we step into the story of Monica McKitterick, family nurse practitioner turned CEO, author, and bold entrepreneur. Monica didn’t just climb the healthcare ladder… she rebuilt it. From the ground up, she created Impact Family Wellness, a multi-million-dollar Direct Primary Care clinic in Texas, proving that grit and vision can rewrite the rules.
After winning a nationally televised business competition and appearing on The Blox Season 18, Monica doubled down on her mission, launching The DPC Formula to help other providers build thriving, independent clinics.
But this conversation goes deeper than business wins.
We start with the simple act of unboxing everyday items… and quickly discover the harder things we all carry: unworthiness, self-doubt, loneliness, heartbreak, and the quiet battle for joy. Monica brings honesty, clarity, and just enough Duke-grad confidence to keep things interesting inside the Shoe Shack.
Her story is about redefining success on your own terms… and learning which voices are actually worth listening to.
💡 EPISODE HIGHLIGHTS
Why chasing recognition can lead you off course
Hard conversations around loneliness, pain, and heartbreak
How Monica is helping reshape Direct Primary Care
A mindset shift every high achiever needs to hear
Why being a Duke grad still gets mentioned in the Shoe Shack 😄
Key Quote: “Someone’s opinion of you is none of your business.”
🔗 CONNECT WITH MONICA MCKITTERICK
Website: https://dpcformula.com
🎧 LISTEN & FOLLOW OTHER PEOPLE’S SHOES
📺 YouTube
👟 Website
📣 LEAVE US A REVIEW
If this episode moved you, challenged you, or gave you something to think about don’t keep it to yourself! Leave a review on Apple Podcasts or Spotify and let us know how stepping into the guest’s shoes impacted you.
